SUN-
STEN
Offerings
- Art direction
- Branding
- Design systems
- Messaging
- User interface design
- User experience design
Sunsten is a platform designed for businesses and individuals seeking to explore or invest in blockchain and emerging technologies. Offering a blend of tools and consultancy services, Sunsten is backed by Volkswagen, the Research Institute of Sweden (RISE), and Ape Unit.
As Sunsten entered the market, the challenge was to create a brand that communicated its innovative focus on blockchain while maintaining accessibility for both tech-savvy users and those new to the space. The platform needed a clear identity that could evolve with the rapidly changing landscape.
I developed the brand strategy and identity, ensuring that it captured both the forward-thinking nature of Sunsten and the trust required for a platform focused on emerging technologies. From strategy to execution, I worked closely with the team to embed the brand experience in every aspect of the product.
︎︎︎ YEAR: 2019
︎︎︎ ROLE: Art Director (Brand & UI)
︎︎︎ COMPANY: Sunsten
︎︎︎ HONOURABLE MENTION: Ape Unit, Julian Fleck, Peter Altmann, Yäshar Manso
As Sunsten entered the market, the challenge was to create a brand that communicated its innovative focus on blockchain while maintaining accessibility for both tech-savvy users and those new to the space. The platform needed a clear identity that could evolve with the rapidly changing landscape.
I developed the brand strategy and identity, ensuring that it captured both the forward-thinking nature of Sunsten and the trust required for a platform focused on emerging technologies. From strategy to execution, I worked closely with the team to embed the brand experience in every aspect of the product.
︎︎︎ YEAR: 2019
︎︎︎ ROLE: Art Director (Brand & UI)
︎︎︎ COMPANY: Sunsten
︎︎︎ HONOURABLE MENTION: Ape Unit, Julian Fleck, Peter Altmann, Yäshar Manso
