Tech Startup Branding
Remagine was the world’s first purpose-driven digital business account, designed to make business banking a seamless digital experience filled with value for a better future. Veronika joined as Design Lead early in the process, tasked with evolving the existing logo and creating a disruptive yet authentic experience. She led the design of the product and overall identity, laying the groundwork for its public launch.
ROLE Brand & Product Design Lead
COMPANY Remagine
HONOURABLE MENTIONS
Grace-Anne Marius (Marketing Lead)
Daniel Endler (Product Lead)
Patricia Portugal (Animation)
Challenge
The challenge was to establish a bold and scalable brand identity, design system and brand experience that aligned with the startup’s tight budget and need for rapid execution, while staying true to its core values of “disruption” and “authenticity.”
Work
Creative direction
Brand strategy design
Design systems
User interface design
User experience research
Team management
Approach
Veronika focused on creating a bold, scalable visual identity aligned with the brand’s core values. She led discovery workshops, developed a cohesive design system, and oversaw the website and UI development. Her work extended to marketing assets, user experience design, and embedding sustainability and authenticity into the brand culture.
Results
The project established Remagine as a disruptive, purpose-driven brand with a strong visual and user experience foundation. It positioned the startup as a leader in sustainable and innovative business banking. This project highlighted the importance of collaborative, hands-on approaches in creating meaningful and scalable design solutions. Veronika’s holistic involvement—from brand strategy to cultural integration— ensured the brand’s authenticity and values were seamlessly represented in every aspect.